Architect, designer, director of creation, animation and special effects, he graduated from the Faculty of Architecture and Urbanism of the University of São Paulo. In February 1989, together with Celia Catunda, he founded the children's content producer TV PinGuim, (now Pinguim Content). He created, produced and directed more than 400 hours of animation for TV, including the series De Onde Vem?, on air since 2001 on Brazilian public TV; Peixonauta, an entirely Brazilian series produced by Pinguim Content that, in Latin America, reached the first place in the audience of the cable channel Discovery Kids. ; and O Show da Luna!, which is in its 6th season. Its productions are present in more than 90 countries on different platforms.